CNGL’s ambitious research programme focuses on developing advanced intelligent content services for the Global Content Value Chain.
The Global Content Value Chain is a strategy for unifying the process of moving multilingual content from creation through to consumption.
The central premise of the global content value chain is that value can be added to content as it moves through the chain by applying elements of people, processes and technologies at each phase.
The “value” in the phrase Global Content Value Chain refers to improvements in content as it moves through the chain that differentiates it from competitors or reduces its costs, thereby generating competitive advantages for companies that can innovate in the chain.
Within the context of CNGL’s research programme, the Global Content Value Chain provides a framework for us to turn raw data into intelligent content.
The new Global Content Value Chain encompasses an open, collaborative, free-form ‘network’ of content-related activities that span the corporation, consumers and ‘communities’ of consumers acting in unison.
In order to address the dramatically changing landscape of Global Content, CNGL enhances the traditional value chain and represents the key stages in the Global Content Value Chain as a cycle of activities which occur both within and outside an organisation.
Integration of global intelligent content into real world value chains will require seamless interoperability between a wide variety of technologies and the ability to monitor, analyse and thereby optimise the end-to-end flow of content between multiple intelligent services. These concerns form the six key research themes of CNGL.