Localisation

Today, localisation has become synonymous with the linguistic and cultural adaptation of digital content and services in the widest sense, not just with that of basic computer applications. Two distinctive areas of localisation have emerged: large-scale, controlled and well-managed Enterprise Localisation (EL) catering for the needs of digital content publishers and service providers (including software developers) adapting their products or services for the international market; and dynamic, ad hoc and interactive Personalised Localisation (PL) catering for the often impromptu needs of the individual consumer of electronic content available on the web, information kiosks and help desks.

Next Generation Localisation Based on and integrating technical research results from ILT and DCM, the Localisation research track will lead the way toward Next Generation Localisation which will offer the advantages of both Enterprise Localisation and Personalised Localisation offerings in one scalable and adaptable structure supporting instant, on-the-fly linguistic, cultural and targeted adaptation (personalisation) of digital content with a configurable quality of service; it will satisfy the requirements of users coming from different cultural, linguistic and socio-economic backgrounds and preferences; it will provide standardised services for the management of multilingualism across the digital global information flow and ultimately realise the commoditisation of translation services.

The Localisation research track (LOC) is structured into three main building blocks, covering the full production cycle of digital content, from design and development through translation and adaptation to the automated and standardised workflow of the localisation factory: